a strong employer brand gets you the best talent.

Companies that consistently attract the best talent get one thing right; their employer branding. Employer branding is a company's ability to differentiate and promote their identity to a defined group of candidates; those that they are interested in hiring. It's an essential tool for companies trying to stand out from the crowd, and for attracting top talent.

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what is employer branding?

Your employer brand is your organization’s reputation as a place of work, for employees, potential candidates, and other stakeholders. Embodying your values, culture, and workplace environment, your employer brand offers a promise, which, if fulfilled, can bring high returns on investment.


values, mission, & purpose.

Branding has always been a core tool for marketers looking to win over the hearts and minds of consumers. These days, branding is more important than ever, especially in recruitment. It’s a crucial part of an organization’s talent attraction formula.

why employer branding matters

Companies with positive brands get twice as many applications as negative brands.

50% of candidates wouldn't work for a company with a bad reputation despite salary being higher.


how to build an employer brand?

To stand out as an employer, you need insight into what matters to the people you would like to employ. What your company can offer its workforce makes up your employer value proposition (EVP). Equally, you need to outwardly demonstrate those qualities in your brand.


people, culture, & compensation.

Every company has an employer value proposition, and every recruiter, whether part of an in-house HR team or working for an agency, sells the opportunity to work at a company based on its EVP. And it's often the determining factor in retaining or losing talent from an organization.


marketing, branding, & HR.

Your organization’s EVP can be the centerpiece of an effective employer brand. Close to 60% of employers see their EVP as key to their overall HR strategy, and 55% of talent leaders see employer branding as major investment priority in 2018.


how we can help.

We are employer branding experts and conduct comprehensive research into what attracts employees to an organization. Our annual Randstad Employer Brand Research dives into worker's drivers and motivators in 30 countries.


local employer brand insights.

We can assist your organization conduct a deep-dive into how people view employers in your country. Whether you would like to know how your company is perceived by potential candidates, or how you stack up against your competition, we can help.


employer branding & analysis.

As part of our employer brand research, we will produce a bespoke report for each organization, containing the results of the survey as well as some clear conclusions on where the client could improve their employer brand.

our research

17 years of conducting research

30 countries worldwide 

160,000 respondents anually

5,495 companies surveyed 

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