• What exactly does the company do? How long has it been established? And what is the company’s mission statement?
• Is the company expanding and growing or downsizing?
• Who are their major competitors?
• What skills they are looking for, such as education, previous experience etc…
• How do the skills you have relate to what they are looking for?

Having a general idea about the organisation will give you confidence during the first interview, and as stated above, will put you in a good position to ask relevant questions, referring to your research.

Where to find information

The following are useful places to look for information:

• Internet – Most companies have a company website, if not you should be able to find out industry specific information on them and their competitors
• Consultants – Our consultants can give you detailed information on the job itself, the location, skills and experience needed and general company information
• Directories and Journals – Trade associations and institutes produce directories and journals that can give you information on trends and issues relating to that industry, try your local library or directory enquiries
• Pop into reception on your lunch hour – You can get company information there and it will ensure that you know your way there so you won’t be late for your interview
• Use your own contacts – Ask colleagues or other professionals in the field for information
• Competitor information – Whether it is from the Internet, newspapers or journals, this may give you valuable information on the company and the differences between it and its competition
• Business News – Keeping up to date with current affairs and industry news is very useful, reading an industry related magazine every week can be very helpful
• Local Libraries and Internet – You can find out about the company profile from your local library or on the internet, or request it directly from the company

Whether during your job search, or preparing for an interview, doing research on a potential employer is essential in order to be successful.